Color Guide
Color Palette Basics for Logos and OG Images
A few practical color rules go a long way. This guide explains how to choose colors that make your logos and Open Graph images look clean, readable, and consistent when you design them with LogoFast.app.
Start with One Primary Color
Instead of starting with a complex palette, pick a single primary color that fits the personality of your project. For example, blue can suggest trust and reliability, green can suggest growth, and orange can feel energetic. Many successful brands rely on just one main color plus neutral grays.
Use Neutrals to Keep Designs Clean
Neutral colors like white, black, and gray provide structure and breathing room. In LogoFast.app, you can use a neutral background with a stronger accent color for the logo or text. This keeps the design focused and prevents it from feeling noisy or cluttered.
Check Contrast for Readability
High contrast between text and background is essential, especially for small logos and OG images viewed on mobile screens. Light text on a dark background or dark text on a light background usually works best. Avoid placing similar brightness colors on top of each other, as this makes text hard to read.
Limit the Number of Colors
A simple rule is to stay within two or three colors for most brand use cases: one primary color, one neutral background, and optionally a secondary accent. Using too many colors can make the design feel inconsistent and less professional. LogoFast.app makes it easy to test variations, but keeping the palette small leads to stronger results.
Stay Consistent Across Logos and OG Images
Once you have picked a primary color and neutral base, reuse them in both your logo and OG images. This creates a recognizable visual identity wherever your project appears. In practice, that means repeating the same main color for titles, highlights, or background panels across different assets.
Test on Different Backgrounds
Your logo and OG images might appear on light and dark surfaces depending on how they are embedded in sites or apps. It is a good idea to preview your designs against different backgrounds inside LogoFast.app and adjust your palette so the important elements remain visible in both contexts.
Apply These Ideas in LogoFast.app
With these basics in mind, you can use the color controls in the logo and OG image generators to build a small, consistent palette. Experiment, save a set of colors that feel right, and reuse them whenever you create new assets so your brand stays cohesive over time.